One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. You Are Truly "Above The Crowd!". It posts your ad and provides a messenger link for the recipients so they can message you directly. I'm so not into the self praise thing but see so many excellent examples of how to do it right. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. It strikes up a conversation and they start chatting with you. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. A Simple Definition to Get You Started. Why not get deep once in a while? And they are provided free through your Multiple Listing Service (MLS). It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. We do coach our clients on these lead generation tactics. Great post. Real estate letters to clients samples - sphere of influence Thx for sharing. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. He even asks for permission to follow up (Cool if I follow back up in a week?). If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). Your note/comment is definitely going in my "keeper" file!! Pro Real Estate Letters - Professionally written letters for Go to your business page and click at the top where it says "Ad Center.". Approximately 80 percent of all transactions are done within your sphere of influence. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. I hope you and your family are doing well. This traditional use of the Listing E-Alert tool is a great value add to your clients. or other gift. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Now, your phone call list is much more manageable. Take this epic SOI marketing story (again from Justin Seeby). They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. Its easy to neglect these tasks if you dont have a contact plan in place. Yours was the best ! And theres no good reason to leave that kind of money on the table. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Oops! The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. A form letter! The name of the game is Listing E-Alerts. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. Now that is a good introductory letter, Marte. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. That is why social media is helpful. Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. You can get his full briefing in this video. Human connection is in high demand. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. After youve sent the initial letter, be sure to stay in touch periodically. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. Please let me know if I can help you with anything in the future. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. Check out our full post on prospecting on Facebook! When you send an email out, you can watch your results roll in. When they got the postcard, they called me. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Its time to look inward to your database. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. Thanks for shring this Yah-me. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. Under that simple system they end up calling everyone in their SOI twice a year. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. That's a good letter! The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. Theyre probably going to answer the phone. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. So give your full attention to every person you meet, and remember, everybody matters. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. Be clear that you have no agenda. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. Diversify Your Outlets 5. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. This field is for validation purposes and should be left unchanged. I think either way would be fine - whatever feels right to you. You may also want to include a gift card to the local coffee shop or other gift. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. Just pick up the phone. Next, you can run those emails through a scrubbing service. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. A good CRM must have an IDX feed to your local MLS. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. How to Use Your Sphere of Influence to Build the Ultimate Real Estate But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Sample Influence Letter. You may be under the impression that phone calls are an annoyance. Try to do this for each and every person on your list. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. Good stuff, Jennifer. Every year, the National Association of produces a survey of home buyers and home sellers. ActiveRain, Inc. takes no responsibility for the content in these profiles, The main thing is not to let them forget that youre an agent and youre there to help them. And when he does, it feels like a natural segue, not an awkward script. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. You can easily change up that second line to refer back to any relevant life, community, or even social media event. I bet you do want to share some ideas? You can use variations of this, but the most important thing you can do is to be authentic. 3. How to Write an Influence Letter [with Sample] - Request Letters But the truth is, as humans, were already influencing each other all the time. YAY-ME? Smart real estate agents know that there is a lot of money to be made in giving away something for free. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. One of those things is the YAY-ME letter. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. Or, you may want to rent out a special menu for the evening. Some of it is super-scripted and sleazy, and some of it is just plain outdated. 6. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Take a breath. I just can't do YAY ME! You can collect those business cards virtually if you want them. I love your program, Jennifer. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. Excellent letter, of course, Marte! Another excellent post. In todays market, there are many different lead sources you can use to grow your business. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. Are you tempted to use AI to write blog posts? If this has happened to you, you need to re-engage with those people. You make an impression and brand yourself into their head. If you havent been staying in touch with your SOI like you know you should, youre not alone. Then, make sure you invite people to hang out with you for your charge. Make sure you do not fall into this trap. Then, you need to make sure that you pay special attention to your ideal client. You can do this by adding value coming from contribution and giving them something they want. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. D. Verye good information here for all. emails to my SOI.. just can't do it. Jumpstart Your Real Estate Sphere of Influence (SOI) (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). (Its just around the corner from you actually in Spring Brook Hills.). Pro Tip for TikTok: This is a fun one. Find FL real estate agents Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer.

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